Acid Rain Essays (310 words) - Carbonates, Acid Rain, Free Essays

Acid Rain Essays (310 words) - Carbonates, Acid Rain, Free Essays Acid Rain Acid Rain Acid rain forms high in the clouds in a gaseous form. Theses gasses stay in the atmosphere until they come in contact with rain that dissolves the gasses. A mild solution of sulfuric and nitric acid is formed. These drops fall to the earth and get into our water table beneath the surface. From there they are collected into streams, rivers, and lakes that eventually will lead to the ocean. Rain isn't the only form acidity falls to the earth. About half of all the acidity falls back through dry deposition as gasses and dry particles. The wind blows the acid particles onto cars, homes, trees, and buildings. The acid discharge is then washed from the surfaces by rain. The runoff adds to the acid already in the rain. And adds to the acidity of the water. Air pollution isn't the only way acid rain forms. Lightning is nature's way of forming acid rain. When lightning strikes, it breaks nitrogen's triple bond, it then combines with O2 and then with water in the atmosphere to form HNO3 Acid rain changes the pH of lakes and oceans, which can affect the lives of plants and animals that live there. The rain also reacts to buildings made of marble. Marble is made out of Calcium Carbonate and when mixed with acid rain it forms Carbonic acid. This acid will decompose further to Carbon dioxide and water. This will dissolve the marble buildings. Countries with a great acid rain problem have been forced to encase their sculptures in a transparent case to prevent corrosion. The only way to try to prevent it from occurring is by scrubbing the coal. This process gets rid of the sulfur impurities that could be extracted from the coal. This solution is very expensive but is the only way to remove the sulfur from the coal.

Strategic Analysis (SWOT, PESTEL, Five Forces) of McDonalds The WritePass Journal

Strategic Analysis (SWOT, PESTEL, Five Forces) of McDonalds 1.0 Introduction   Strategic Analysis (SWOT, PESTEL, Five Forces) of McDonalds 1.0 Introduction  1.1   Introduction1.2   Organisation Selection1.3  Organisation position1.3.1 SWOT AnalysisStrengths:Weakness:Opportunities:Threats:1.3.2 External/Internal Factors.1.3.2.1 External factors (analysed using key PESTEL factors)A. Political Factors  Economic FactorsB. Socio-Cultural FactorsC. Technological FactorsD. EnvironmentE. Legal Factors1.3.2.2 Internal Factors  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Quality of Service:B.   Quality of product:C. Internal management:New Product / Process innovation 2.1 Facility Design and equipment:2.1.1 Restaurant Design: Innovative design to suit 2025 requirementsType of restaurant:The Market:Concept Development:Style of service:Speed of service:Per customer check Average:General Ambience:Management Philosophy:Budget:Completed restaurant design:2.1.2 Equipment:   Introduction of Technology and RobotImplementation(1) Create Urgency(2) Form a guiding coalition(3) Develop a vision and strategy(4) Communicating the vision(5) Enabling action and removal of obstacles(6) Generating short-term wins  (7) Hold the gains and build on change  (8) Anchor changes in the cultureReferences:Related 1.0 Introduction   1.1   Introduction The term restaurant is an establishment where food is prepared and served to the people and always/almost refers to any sort of dine-in. Restaurants range from simple dining places where food is catered to people nearby or tourists for a reasonable price to expensive eat-outs serving food and wine in formal outfits depending on the local culture and tradition. Restaurants are classified based upon the range of menu, pricing and the mode of preparation. The changing trends in economy and income changed the purchasing power. The change in purchasing power also reflected in the market preferences and consumer behaviour. The industry has started becoming customer centric. This lead to the change of historic serving method (food served to the table by a waiter) to evolve into of fast-food and take away restaurants. There is quite a lot of difference between different types of restaurant. A coffee shop serving breakfast and lunch is completely different from the fast food industry (Rainsfo rd, 2001, P.208)     Fast food restaurants ranges from small road side vendors to American giants like McDonald’s and KFC (Caterersearch, 2011). But they have one thing in common. They deliver their service to the customers very quickly when compared to typical restaurants. 1.2   Organisation Selection The case study is to develop an organisation as the restaurant of the future (2025) and to predict the possible challenges and opportunities in achieving it. The study has also tried to suggest methods to overcome the odds and capitalise on the possible strengths. What began with a handful of hot dog and hamburger has spread its influence into every aspect of the society as an industry (Schlosser, 2001, p.3). This case study has considered McDonald’s possibility of becoming a restaurant of the future.   Patrick McDonald in 1937 opened a restaurant â€Å"The Airdrome† selling hamburgers and juices. Later in 1940 Maurice and Richard, sons of Patrick McDonald opened a speed Service system and named the restaurant as â€Å"McDonald’s†. There are now more than 31000 restaurants in over 119 countries and revenue of US$ 24 billion (McDonalds, 2011 Securities and Exchange Commission, 2011). McDonald’s is the biggest chain of restaurants in the world serv ing nearly fifty million customers per day (McDonalds, 2011). 1.3  Organisation position Different organisations are influenced by different factors, but in common they are influenced by political, economic, social, technological, environmental and legal factors. The response to these factors is determined by the organisation`s strengths, weakness, and managerial efficiency. McDonald’s, being a food industry, dominates the market till today with its diversification. McDonald’s market leadership can be attributed mainly to its growth in the recent years. The growth was steady despite global economic crisis. The improvement in the buying pattern of the people is a result of the overall increase in the income and the standard of living of the middle class. People have started to find ways to increase their income to rather than curb their comforts. UNESCO has predicted a substantial amount of increase in the consuming class. These facts make the organisation look very positive in future (UNESCO, 2011). 1.3.1 SWOT Analysis Strengths: Innovation and diversification in product range. Extensive geographical and demographical presence. Management and franchise network`s support and adoptability to the dynamic market Not being complacent and its attitude of uncertainty acceptance Weakness: Customer behaviour and expectation differs vastly among different cultures and boundaries. Opportunities: Increase in the number of applications for franchising. This goodwill of the organisation is a great asset in the long run. Increase in demand for the service oriented sector with increase in population of the consuming class. Its commitment to provide health conscious diet has attracted customers across the globe. Innovation in the product range keeps on accumulating the customer base. Threats: Legal threats including law suits against the restaurant against their advertising, meals, obesity caused by their food, fries, employment etc. Campaign against McDonalds by independent organisations like Mcspotlight posing a real risk to its marketing strategy (Mcspotlight, 2011). McDonalds have problems with fluctuations in operating and net profits which ultimately impact investor relations. Operating profit was $3,984 million (2005) $4,433 million (2006) and $3,879 million (2007). Net profits were $2,602 million (2005), $3,544 million (2006) and $2,395 million (2007) (Marketingteacher, 2011). Opposition from parent group for attracting the kids by providing toys/gifts etc., thereby soliciting them to the unhealthy fast food culture at an early age. Food contamination will lead to an epidemic as the raw food is always handled in mass and distributed to every part of the country by centralised distribution centre. Competition from major food chains like Burger King, KFC and mid-range local restaurants which sell similar products at much less price than McDonalds. 1.3.2 External/Internal Factors. 1.3.2.1 External factors (analysed using key PESTEL factors) PESTEL analysis helps us to understand the overall picture of the operation of an industry. A. Political Factors The operations of any organisation are heavily influenced by the individual state policies enforced by each government and McDonald’s is no exception. For instance, there are certain groups in Europe and the United States that protest to the state pertaining to the health implications of consuming fast food. They claim that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food. There are other factors such as the tax law, employment law and related trade restrictions. Tax rates could affect the growth of the organisation.   In a diverse working environment employment restrictions like working hour’s regulation require the organisation to employ more staff. Amendments like this increase the overall cost involved.   Certain restriction has very strong influence in the operation of the organisation. Certain laws penetrate so deep that they even constrain the content of the food.   Economic Factors Organisations like McDonalds which have global presence are affected by the changes in inflation and the exchange rates.   Hence, these chains may have to adapt to the issues and the effects of the economic environment. The economic factors also determine the supply and demand relationship of the raw materials within the organisation. Other economic factors that impact the organisation are inflation rate, wage rate, and cost of living (Ivythesis, 2011). B. Socio-Cultural Factors International strategies of McDonald’s seem to act on several fields to guarantee lucrative returns for the organisation.   To illustrate, the organisation improves on establishing a positive mind-set from their core consumers.   McDonald’s have understood its customers based on their characteristics. A recent survey has proved that McDonald’s most frequent customers are below the age of thirty-five (Ivythesis, 2011). C. Technological Factors The Company’s key tool for marketing is by means of television advertisements. Elements like the inventory system and the management of the value chain of the company allows for easy payments for theirs. The integration of technology in the operations of McDonalds tends to add value to their products. The improvement of the inventory system as well as its supply chain allows the company to operate in an international context (Ivythesis, 2011). D. Environment The social responsibility of McDonald’s on a region is influenced by the operations of the company in that specific region.   These entail accusations of environmental damage.   Among the reasons why the company is charged with such claims is the employment of non-biodegradable substances for the glasses and Styrofoam coffers, which is offered for the meals (Ivythesis, 2011) E. Legal Factors Legal aspects like tax obligations, employment standards, and quality requirements are only a few among the other equally important legal factors on which the company has to take into consideration (Ivythesis, 2011). 1.3.2.2 Internal Factors  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   McDonald’s constantly deals with very active and rigorous competition. Statistics and results show that there is always the threat of new competitor. One of the internal strength that McDonald’s has had in the past is its early entry into the international market. Due to the fact that it was among the first to enter the international market, it was readily able to analyse what the requirements of the industry and capitalised on its strength. The key reasons for the success of McDonald’s are A. Quality of Service: McDonalds was very committed towards achieving customer satisfaction. It consistently looked to improve its product range. Few of those developments include taking orders in the drive-thru’ with hand held PDA’s, by which not only the speed of the service was improved but also the quality of service was improved. The idle time of the customer was reduced. B.   Quality of product: Another important area within the customer service and customer satisfaction is the quality of product. It is a very well-known fact, that for the success of a food industry, the key area is the quality. McDonald’s lead in the market share for such a very long period of time demonstrates its quality. C. Internal management: Internal management is a key area in the organisation and is mainly controlled by IT systems. IT systems developments are colossal, in every named field. Their developments within this environment are in the following sectors Reports, Base, Forecast and Setup. New Product / Process innovation Innovations of the mangers are the assets of the companies in the present scenario. Innovation enables one to see potential acquisitions through different perspectives. Apart from producing monetary gains, innovation provides a greater scope for the organisation to deal with. Innovation also provides an edge in being able to enter new markets faster and deeper. Innovation serves as a fuel for the companies to accelerate (Maglio, 2006). There are various factors which influence the position of a restaurant, as we discussed earlier all these factors could experience change by 2025. It is impossible to predict the outcome or the progress of an industry accurately. Most restaurants adapt to the changing scenario rather than pre-empting on the change and acting proactively. The company that builds a culture of innovation and is able to evolve with change is on the path to growth. The company that fails to innovate is on the road to obsolescence (Kandampully, 2000). McDonalds is experiencing fierce competition from the developing Asian and Indian economy. The ways to withstand these threats are also discussed. McDonalds is going back to the future. The burger giant is investing $2.4 billion in renovating 2,000 of their locations, including 400 in the U.S., and building 1,000 new restaurants in the style of the renovations that they are doing (Franchises, 2011). Based on the location of the restaurant the designs vary. There are three major styles into consideration which is the urban living, young and cheering and the fresh and vibrant (Jaunted, 2011). Environmental concerns over waste management have forced McDonalds to switch to biodegradable packaging as well as to reduce the companys greenhouse-gas emissions. The next 10 years will see a culture of adapting to more recyclable material used in packaging, for serving, and separate receptacle bins for cups, plastic lids and leftover food (Minyanville, 2011). As re-organizing a complete restaurant for 2025 specification is the scope of this assignment, few specific areas of development are selected. Facility Design and equipment are discussed in detail in this study. New innovative ideas and a road map to implement those ideas were also discussed. The key task is to analyse the customer expectations, innovations and apply creativity to the thought by developing a model of a restaurant for 2025. The population of the United Kingdom is projected to increase gradually from an estimated 59.8 million in 2000 to reach nearly 65 million by 2025, according to national statistics published by the government (Gad, 2011). 2.1 Facility Design and equipment: 2.1.1 Restaurant Design: Innovative design to suit 2025 requirements Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must complement food preparation and service. Successful restaurant design shows how to incorporate your understanding of the restaurants front- and back-of-the-house operations into a design that meets the needs of the restaurants owners, staff, and clientele. Moreover, it shows how an understanding of the restaurants concept, market, and menu enables one to create a design that not only facilitates a seamless operation but also enhances the dining experience (Baraban, 2010, p.80-89). Successful restaurant design should be based on a complete feasibility study that covers the following ten areas (Baraban, 2010, p.95). Type of restaurant The Market Concept Development Menu Style of Service Speed of service The per customer-Check average General ambience Management philosophy Budget These points should be considered at start of a project, before arriving at layouts and specifications. Type of restaurant: The restaurant (McDonalds) is a fast food restaurant that needs to aid both take away and eat-in customers. In 2025 it is expected that the market will be expecting something really quick and fast food is one of the options to move forward. The Market: A good market analysis looks at main four components: potential customers, competition, location and economic environment. These factors have been discussed earlier. Concept Development: The assumption in this study is that by 2025, the population will rise by 6 million and in order to meet the demand, the organisation needs more space, quick service and value added service Menu: The food and menu are beyond the scope of this study and hence not discussed Style of service: Style of service in this design is considered to be carried over from the current style. Speed of service: It is for sure that the customer’s expectation will be rocketing over the next decade and the speed of service will have to be improved. The equipments that are suggested in the next section are assumed to meet the service speed target. Per customer check Average: The nature of business implies the per customer check average is not going to be more than  £50 and this suggests that the restaurant will have to make huge customer turn around to become successful. This is based on the inflation rate in 2025. General Ambience: The atmospheres that future managers are throwing into this design set up is eat-in and go type. As this will be apt solution for a fast food industry. Management Philosophy: Management is designed to be a central command centre, rather than having manager in each restaurant. This is to save cost and have a unified command centre with unique target. Each store is to be connected to the central command centre through which the person/Computer in command could see the status of the shop floor activities. A computer constantly monitors the sales, stock and cooking time and the command is provided to the shop floor where the robots are tasked to do the required amendments (Kandampully, 2000). Budget: The assumption is that the design would be implemented as a pilot project and there is sufficient budget to setup a whole new restaurant based on the requirements for 2025. Completed restaurant design: The design of the restaurant is assumed to be completed with the above assumptions, requirements and is available for implementation. The next task is to analyse and implement the newly designed restaurant. 2.1.2 Equipment:   Introduction of Technology and Robot As we may be aware with the increasing population across the globe, the future of McDonalds could be a robot making a ham burger reducing manpower and increasing speed of service (Myownspunk, 2011). It’s a well-known fact that technology is the future. The use of electronic gadgets or robots to operate manual devices such as in the automotive industry or for manual handling of raw materials using robots will be a common trend for that generation of 2025; the use of robots in the food industry will be a common trend in future. Creativity could be a solution to complex problems, the future could be robots taking orders; preparing and serving food in the most efficient manner possible. Figure.1 Cost estimate of installing a Robot in a fast food industry (McGrath, 2004, p.228). Certainly man power will be reduced with the innovation idea of robots doing these tasks. The product cost for robot is expected to be $34,215 for the first year and reducing in the subsequent years (McGrath, 2004, p.228) Considering the levels of education the future generations are going to embark on, retail low skills in-proficient job like preparing food and taking orders by the generation is not going to be desirable. The innovation of robots into this market could also increase the speed of service as fast food restaurants are well renowned for its speed of service.   No matter the laws for an industry may vary from country to country but when it counts to food hygiene the laws across the globe are similar and not only the government, even the public will be very much concerned about the hygiene. To an extent one can be certain that these hygiene laws are easily met by the implementation of technology (Maglio, 2006). Implementation The innovator will be the leader in the future. The innovator need not necessarily be a technical genius, but he must be able plant the attitude of innovation and nurture it.   Collaboration is essential; failure is an unwelcome but inevitable outcome. Innovation leaders are comfortable with uncertainty and have an open mind; they are receptive to ideas from very different disciplines. They have organized innovation into a disciplined process that is cyclic and systematic. And, they will have the tools and skills to pinpoint and manage the risks inherent in innovation. Not everyone has these attributes. But companies cannot build a culture of innovation without cultivating people who do (Gadrey, 1995). When restaurateurs evaluate whether to adopt technology-based service innovations, they must consider not only the costs and benefits of that technology, but also the customers’ reactions to the procedural changes with respect to the innovation. Technology that fails to build customer satisfaction may not be worthwhile, no matter how much it reduces labour costs (Gann, 1998). In order to implement the above facility design and equipment change, John Kotters highly regarded book Leading Change (1995) was referred and a helpful model for understanding and managing change was used. John Kotter’s eight steps have been applied to McDonald’s implementation program as below: (1) Create Urgency According to John Kotter 1995, 75% of a companys senior management needs to support the change. In this case, a proposal is to arrange for a team meeting and present the change management plan and make sure that every team member is aware of the new facility design and the (technology of ) robot they are going to work with. This can involve a complete SWOT analysis, scenario planning and full deployment of all the strategic planning tools. Results of analysis and early conclusions should be thoroughly tested with informed third party opinion and a wide cross section of all stakeholders (Johnkotter, 2011). (2) Form a guiding coalition After all the team members are aware of the changes, its time to form a team to instigate the implementation process. Building the momentum for change requires a strong leadership and visible support from key people within the organisation. The coalition will involve a wide representation of the formal and informal power-base within the organisation (Johnkotter, 2011). By working as a team, the coalition helps to create more momentum and build the sense of urgency in relation to the need for change (Johnkotter, 2011). (3) Develop a vision and strategy A drive for change without a clear focus will rapidly fizzle out unless one develops a clear vision of the future that is accompanied with a clear description about how things will be different in the future (Johnkotter, 2011). The vision for this project is a)   implement the new facility design b)   introduce robot technology to make and distribute burgers Strategy is to have the implementation completed in set time and understand the root cause of any issues in this pilot programme so that future application of similar concepts could be done with ease. (4) Communicating the vision It is equally important to communicate the vision to the individuals who are involved in the implementation of the McDonalds new vision. This goes beyond the â€Å"special announcement† meetings and involves frequent and informal face-to-face contact with the people by the manager and by all individual members of the coalition (Kotter, 1995, p.110). There will be long list of items that has to be passed between the team which include schedules, training material, new procedures etc. The manager of the future will be responsible for communication and should make sure that the changes are received by every individual in the organisation. (5) Enabling action and removal of obstacles This is the stage where the change initiative moves beyond the planning and the talking and into practical action as you put supportive structures in place and empower and encourage your people to take risks in pursuit of the vision (Johnkotter, 2011). Regular meetings in which the reports are reviewed will provide better means to identify and remove obstacles and inhibitors to change. These may arise in processes or structures that are getting in the way. This may also involve addressing resistant individuals and/or groups and helping them to reorient themselves to the requirements of the new realities (Johnkotter, 2011). (6) Generating short-term wins This is important as a counter to critics and negative influencers who may otherwise impede the progress of the implementation initiative (Kotter, 1995, p.85-90). In this implementation program the short term goals could be easily identified. It is also important to recognise and reward all those people who make these early gains possible (Kotter, 1995, p.43-47). Every week a team member will be selected based on their performance and rewarded. This will motivate them and result in more productivity as team members will compete to gain that honour.   (7) Hold the gains and build on change Kotter argues that many change initiatives fail because victory is declared too early. An early win is not the end of a journey (Kotter, 1995, p.67). When a road block is seen on the implementation program the issue could be resolved by changing the plan or changing the viewpoint. Bringing in new people into the team will be a beneficial idea as the fresh eyes will capture something which was missed by the existing team (Kotter, 1995, p.73).   (8) Anchor changes in the culture John Kotter says that for any change to be sustained, it needs to become embedded in the new â€Å"way we do things around here† – that is the culture.   McDonalds has been seen as a fast food chain. It is really important to implement the change in a way that the trademark is not affected by the change. A major part of this is to articulate the connections between new behaviours and organisational success. To benchmark with organisations that have succeeded as a result of change and innovation and replicate their success (JohnKotter, 2011). References: Baraban, R.S. (2010) Successful Restaurant Design. London, John Wiley Sons. Caterersearch (2011) McDonalds restaurants. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: mcdonalds.ca/en/aboutus/faq.aspx [Accessed 21st June 2011]. Dabholkar, P.A. (1999) Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality. International Journal of Research in Marketing, (13) 1 February, pp.29-51. Franchises (2011) McDonalds. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: http://franchises.about.com/b/2011/05/26/mcdonalds-renovations.htm [Accessed 21st June 2011]. Gadrey, J. (1995) New models of the innovation. How services benefit industry. International journal of services industry management, (6) 3 March, pp.4-16. Gann, D.M. (1998) Learning and innovation management in project based service enhanced firms. Journal of innovation management, (2) 4 September, pp.431-454. Jaunted (2011) McDonalds Fututre [Internet], Leeds, LeedsMetropolitanUniversity. Available from: jaunted.com/story/2009/3/6/63325/49594/travel/What+Will+McDonalds+Look+Like+In+the+Future%3F [Accessed 21st June 2011]. John Kotter (2011) Stratagy and Change. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: strategies-for-managing-change.com/john-kotter.html [Accessed 22nd June 2011]. Kandampully, J. Customer loyalty in hotel industry: the role of customer satisfaction and image. International journal of contemporary hospitality management, (12) 6 June, pp.346-351. Kotter, J (1995) Leading Change. Boston, HarvardUniversity Press. Gad (2011) Population prediction. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: gad.gov.uk/Documents/Demography/Projections/2000-based_National_population_projections.pdf [Accessed 22nd June 2011]. Ivythesis, (2011) PESTEL analysis. [Internet], Leeds, LeedsMetropolitanUniversity. Available from:   http://ivythesis.typepad.com/term_paper_topics/2009/02/pestle-analysis-of-mcdonalds.html#ixzz1QxZTV3sM [Accessed 21st June 2011]. Marketingteacher (2011) McDonalds SWOT. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: marketingteacher.com/swot/mcdonalds-swot.html [Accessed 22nd June 2011]. Magilo, P.P. (2006) Sercice system, service scientists, SSME innovation. Communication of the ACM, (49) 7 July, pp.894-914. McGrath, E.M. (2004) Next generation product development. USA, McGraw-Hill. Mcspotlight (2011) Competitors in the market. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: mcspotlight.org/help.html [Accessed 22nd June 2011]. Minyanville (2011) Business market [Internet], Leeds, LeedsMetropolitanUniversity. Available from:   minyanville.com/businessmarkets/articles/MCD-BIG-Food-FAST-Mac-future/12/15/2008/id/20135 [Accessed 22nd June 2011]. Myownspunk (2011) Hamburger-Robot. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: myownspunk.com/robots/lego-hamburger-robot [Accessed 22nd June 2011]. Rainsford, P. (2001) The restaurant start up guide. London, Kaplan professional company. Schlosser, E. (2001) Fast Food Nation: The Dark side of the All-American Meal. London, Sage publications. Securities and Exchange Commission (2011) About McDonalds in USA   [Internet], Leeds, LeedsMetropolitanUniversity. Available from: sec.gov/Archives/edgar/data/63908/000119312511046701/d10k.htm [Accessed 21st June 2011]. UNESCO (2011) Population trends. [Internet], Leeds, LeedsMetropolitanUniversity. Available from: unesco.org/education/tlsf/TLSF/theme_c/mod13/uncom13t01.htm [Accessed 22nd June 2011].

ALTERED HEALTH STATUS AND HEALTH PROMOTION IN MENTAL HEALTH NURSING Essay

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Perception of female leaders - Thesis Example This ideal would be wrongfully assumed to be true in general. In the same way that it is erroneous to presume that the current position of women has continued to progress backwards. In many industries it would be accurate to suppose that the trend of having ‘boy’s clubs’ is still at play. Businesses such as Information Technology and others that are similar in nature are well regarded as a majority men’s field. The ratio of men to women in population would no doubt be in favor of men. In such cases, it can be assumed that women will have a more arduous task in proving themselves in the workplace before they can gain the respect and opportunity to work in a higher position. This difference in gender is something that cannot be disregarded as such remains to be an underlying factor in and thus regarded deliberately in this paper. Women are identified towards what can only be regarded as instinctive leadership style in comparison to a more practical problem solving approach employed by men. This is not to say that one is extensively better than the other or vice versa. What it merely indicates is that there is a difference, nothing more and nothing less. Men and women are coexistent upon one another and both are fundamental in the workplace and in the broader spectrum of life. This is to say in a deductive manner that as constantly and as our creation suggests that men and women complement each other. In history, as the man hunts, the woman prepares the game and serves it to the family. Suppose that in the present the woman hunts and proves that she is as efficient, would her labor be regarded as any different? The answer is obvious and the answer is no. Just as the man was able to provide food in the table, the woman, in however diverse her hunting style may be supplied the same and equal nourishment for the household. If she turns out to be a good

Thomas Hobbes Leviathan Essay Example | Topics and Well Written Essays - 1500 words

Thomas Hobbes Leviathan - Essay Example This essay stresses that coping with the state of nature for both the artificial and natural human requires adaptability in coping with interactional challenges, in addition to moral challenges. Nature is considered sovereign as it is the art of God’s creation and governing of the world. Interaction with nature, therefore, requires some adaptability and coping skills for both the natural and artificial man. The artificial and the natural humans must adhere to certain conditions provided by the natural law for easier interaction and/or coping. Hobbes describes the artificial human or commonwealth as sovereign over the natural man, contrary to the fact that the natural man is considered sovereign over other artificial things. This paper makes a conclusion that the statement is misguiding due to the clear relationship between the divine, civil and natural laws. The natural law is all-inclusive to the human species, with God as the sovereign power or authority. The moral law of nature provides the human with character transformation and adaptability, happiness, virtues, and the imperatives and moral obligation of good and evil, for the good of the human. Hence, there is a clear difference and distinction between natural justice and the legal conventions of both the natural and artificial man. The critics to Hobbes’ work, such as Gauthier, are a clear indication of the discrepancies and contradictions in his work, and lack reliable evidence to support his conclusions and perceptions on the natural law.

There Are Many Recent Pieces The Children Act Physical Education Essays

There Are Many Recent Pieces The Children Act Physical Education Essays The Children Act 1989, States that it is the authorities duty to safeguard children and promote their welfare. This is to say that children from all backgrounds that are vulnerable to harm should be protected. Also their general way of life should be shielded from those who threaten to harm or impair it in anyway. To protect the children from such people or events, such as abduction, social workers (sometimes known as child protection officers) have been employed. Their primary goal is to focus on the safeguarding of children and for many years these workers have also provided additional support to families and family members that feel they are vulnerable. CAFCAS along with social work is another agency that is employed in the welfare of children dealing with courts to find solutions to families differences when parents separate. Their goal is to reunite parents with their children and also to provide the children with a better way of life. This is either by shielding them from an ab usive parent or, by helping the single parent gain access to finances to help support the child. Another feature of this legislation is to enable the courts to decide on what is best for the child, if that choice is more beneficial for the child in their current situation. This could in extreme cases involve the removal of the child from their parents and be placed into the care/foster care system; this is always the last resort. CAFCAS along with the clerks of the court help support the magistrates or judges in this matter as it is also their responsibility to help provide courts with relevant information as to the best suitable course of action to take. This would normally take place after a number of consultations, observations or a combination of both with the childs parents. This responsibility could also be delegated by CAFCAS to other organizations such as Pro Contact who act on behalf of CAFCAS and are obliged to follow strict codes of practice which revolve around all varieties of child protection legislations. This enables CAFCAS to pursue more pressing engagements in volving children who are more vulnerable to harm rather than using those resources for a family dispute over something such as access to a child. Finally, The Children Act 1989 also recommends that in the best interest of the child concerned the court should where applicable not delay in the hearing of a case surrounding the welfare of the child. It, furthermore, goes to suggest that any form of delay could have detrimental effects typical of a long and drawn out dispute. Although the court is responsible for the schedule of the hearing, it does, however, give the judge or magistrate if needed (and beneficial to the welfare of the child) the power to prolong any hearing it deems fit. The above is an example of one countys interpretation of The Children Act 1989. Within the UK the legislation itself is full policies for bettering the welfare of at risk children. It, in addition, gives clear guidelines for authorities and agencies to adhere that are involved in any such case of a susceptible child. It should also be made clear that the agency CAFCA workers, mentioned above, are formally trained in social work and/or probation services. (http://www.direct.gov.uk/en/CaringForSomeone/CaringForADisabledChild/DG_10027594, The Adoption and Children Act 2002 was brought into effect in 2005. It was brought in to replace the Adoption Act 1976 and Children Act 1989 the new Act enabled people who we previously excluded from adopting a child through the likes of sexuality and smokers along with other such things which could pose a risk to a childs health or wellbeing. The courts and other agencies (the likes of social workers for instance) deemed these examples to be improper and unhealthy for the child to be surrounded by, so a no blanket ban clause within the legislation made adoption accessible to all. With this new no blanket policy also made way for another key feature which was to banish selection by area (also known as the postcode lottery) this meant that people from less affluent backgrounds were now eligible to adopt and not just the more wealthier people who would have been one of the main criteria for adoptions as this gave for a better living for a child who previously had nothing. Another feature within this Act whereby a special guardianship law was put into place allowed children to stay in contact with their birth parents, this feature of the legislation is conducted with social workers present and allows for close monitoring of relationships between parents and children, the outcome of these visits would be drawn up in a report and regular assessments would be carried out to check suitability of re-introducing the child back with their birth parents on a permanent basis. The assessments carried out on both the parents who may have had a history of drug or alcohol abuse and child who may have become troublesome because of this environment in which they were living in is essential to ensure that a suitable and caring environment can be sustained allowing the child to grow with the love and care in which every child should be accustomed to. Whilst the child is apart from their maternal parents the child would stay housed with either, foster carers or within c are institutions. It is also the duty of the social worker to provide the foster parents with the support they need to ensure the childs welfare and education is met and kept at a suitable standard. Suitability of a child to perspective adoptive parents has long been an issue as some children, especially those forced to move, tend to rebel against the authorities decision to re-house them. They do this by showing disregard to the temporary carers and in extreme cases by running away from home or possibly stealing and involving the police. To some new foster parents some of these situations can be unbearable and require that the child is removed and re-housed elsewhere this, would be especially true if the foster parents have children of their own and see the bad influence this child may have upon their own children. If this was to be the case then it is the duty of the social worker to put a plan into action to rectify the issue, and also as previously mentioned if the police were to be involved it would be the social worker that would deal with these issues liaising with the police and the courts to find a resolution that would best serve the child. This more information policy within the legislation attempts to put an end to these kinds of events from happening and it is considered to be one of the most important parts of the legislation as a suitable pairing of both adoptive parents and child can only best serve and aid the child in the future. (http://www.courtroomadvice.co.uk/adoption-children-act-2002-overview.html)

John Higgins Essay

The Central Issue: Why did Prescott think that his executive assistant, John Higgins, lost his effectiveness in representing the U.S parent company, while also having a strong identification with the Japanese culture? Why is Prescott having conflict dealing with Higgins about the issue? Recommended Course of Action: Prescott and Higgins should come to some kind of mutual understanding with each other as soon as possible Basis of Recommendation: Prescott and Higgins attitudes towards implementing the U.S personnel policies in the Japanese operation were both different. Prescott and Higgins should come to a mutual understanding, which would be important for the organization in resolving the conflicts between the two, to ensure the operations are running smoothly. The situation for both companies were to work together to increase the international market segment of Weaver, but before all of that, Prescott spend over 25 years in weaver, which he served in other countries and has a better experience than Higgins in handling international issues. Prescott sees Higgins activities are not for benefiting for the organization but rather for personal objectives. Higgins should not forget that he’s representing the U.S parent company in Japan and not his deep interest with japan itself. Therefore, Prescott being so high up in the corporation, he should really have an understanding of how to manage conflict and manage change in a corporation. Reasonable Alternatives: 1) Prescott should fire Higgins. This is rejected because that would not solve any kind of problem. Firing Higgins would make the company one less employee shorter overseas, plus would not help Prescott nor Higgins with any leadership skills that need to be worked on. 2) Prescott should relocate Higgins. This is rejected because that would result in more problems occurring. Higgins knows that there is issues going on and for him to be moved out of his culture that he has deeply spent time studying and growing with, would cause him more ineffectiveness in the company. If Higgins doesn’t want to move, he might want to resign which wouldn’t solve their first problem or help Prescott with his problem of fixing the issue for next time. 3) Prescott should just leave the issue, until it gets worse. This is rejected because this would make things worse. It will cause the company a deeper hole then they already are in with issues. Talking to one another about their problems is the whole reason of doing business together, if not then why work together. Letting things go will not help Prescott become a better manager and also won’t help Higgins in the feedback category. Coming to an understanding would help both out with what is going wrong instead of leaving the issue. Significant Factors: 1) Vision 2) Leadership Ability 3) Business Goals 4) Relationship 5) Positivity Discussion: Vision: One main issue I know why Prescott is having trouble dealing with Higgins attitudes towards his effectiveness of the U.S parent company is Vision. First off, the vision of the joint venture seems to only be viewed and felt by the head management and not a unit. For example, Prescott has his very own vision in looking at the company from the U.S standards and business side of things and Higgins has a way of looking at the company in the Japanese way. Both these visions are two different visions and a company cannot be successful in this matter. The reason behind this is Higgins having personal activities with the japan culture itself that when it comes down to the business part of things, he will think like a native of the country rather than a native of the U.S parent business. Another example of Vision can be used towards the employees. If the employees of the japan branch are not meeting the vision of the top management, then the business will not go hand in hand and will slow the process of the company down, may be the reason why Prescott thinks Higgins is losing effectiveness because his vision of his employees are lower standards than the top management. Once every employee is on page and is working towards one vision, the company can fulfil any method or goal they can. Leadership Ability: Leadership in any company is one of the most important things to becoming successful. As a boss or even part of the management team, having leadership is one that takes pride in what he or she does and leads their employees to success anytime they can. In this situation about Prescott and Higgins, leadership needs to take stand for both of them. In the case, they explained that Prescott seen a change in Higgins work ethic towards the Japanese employees and U.S parent company. Some reasons for this were him becoming really in depth with the Japanese culture and even being really social at work rather than making decisions. The case also stated that he would attend marriages of coworkers, which meant he was super close and had a relationship with them. Leadership plays a huge role in this with Higgins separating work form his personal life. Leadership in this situation would be to not make friends that will neglect you from your everyday work but still able to hold a relationship with them. For Prescott, his leadership should be shown in a better way as of dealing with the situation of Higgins. Prescott needs to have good leadership to confront Higgins and go over a understanding about what needs to be done on the job and what personal activities should be separate from work and what not. Prescott needs to  identify the actual reasons behind their conflict and remove them to have a smooth system. Business Goals: Adding on to the last topic of Leadership, Business Goals can fit right after that. After coming to a certain agreement, Prescott and Higgins should provide each other with certain business goals they have of their own, along with an appropriate model from their teams to follow as well. Having goals can be the motivation factor of Higgins and Prescott to achieve what they want in their employees and push each other to reach them. There is many examples that can be used here, but some minor ones are: show up on time every day, wear the right dress wear and also avoid as much personal talk and issues outside of work so that way the company can perform more. Having these goals for yourselves, yet alone your employees can surely reflect their work. The reasoning behind this is that Higgins is adapted to the Japanese culture so much, instead of finding personal issues with the culture, use it to engage with the Japanese population at the work place to get them to follow the right rules and ways to adapt what it is he is doing. If they see someone like Higgins who has a lot of Japanese culture in him, they will feel more comfortable to relate to him, rather than draw away. Relationship: Relationship in this situation is probably key. Relationship usually can mean any type of communication or activity to engage with one another. In this situation it’s about Prescott and Higgins. I feel that Prescott and Higgins need to have a good relationship with each other so that way when issues arise, they can be comfortable talking about it rather than assuming what each other is doing. For example, Prescott feels that Higgins is drawn away from the U.S Parent company and teaming up with the Japanese because he has spent more time engaging himself in the Japanese culture that it only feels right to work with them. This pushes back on having a vision and staying with it. Since he has the Japanese culture in him he wants the have a vision of a Japanese’s native, which isn’t going well with Prescott. So having that relationship to actually have a meeting and talk to Higgins on what it is that Prescott is worried about can help the company in the long run. Posi tivity: Last but not least, Positivity. Positivity can be used in a way for Prescott. If his behavior as a boss is perceived as negative by his employees, that could mean the employees would not listen to him or any other boss of this matter. Under the organization structure that they use with employees being in other countries and not face to face, tone of the voice and compliments could be helpful in motivation or just coaching of the employees. I recommend that Prescott can use some positive feedback towards his employees and also using realistic thinking process when dealing with Higgins in the future. If you think negative of a worker, for example Higgins, the discussion can lead to more things arising that you feel negative towards rather than having a positive mindset. All in all, I fell these five factors can surely help out what it is that Higgins is doing and it could also help out Prescott in the thinking and leadership process of the understanding that him and Higgins need to hav e in order to have a smooth operations system.

Journal Citation for “Hate Crime”

Journal Citation List Hull, H. G. (2009). THE NOT-SO-GOLDEN YEARS: WHY HATE CRIME LEGISLATION IS FAILING A VULNERABLE AGING POPULATION. Mich. St. L. Rev. 387. Retrieved from www. lexisnexis. com/hottopics/lnacademic Wang, L. (2000). RECOGNIZING OPPORTUNISTIC BIAS CRIMES. 80 B. U. L. Rev. 1399. Retrieved from www. lexisnexis. com/hottopics/lnacademic Taslitz, A. E. (2000). HATE CRIMES, FREE SPEECH, AND THE CONTRACT OF MUTUAL INDIFFERENCE. 80 B. U. L. Rev. 1283. Retrieved from www. lexisnexis. com/hottopics/lnacademic Ginsberg, A. (2011).Hate Is Enough HOW NEW YORK'S BIAS CRIMES STATUTE HAS EXCEEDED ITS INTENDED SCOPE. 76 Brooklyn L. Rev. 1599. Retrieved from www. lexisnexis. com/hottopics/lnacademic Schafer, J. R. ; Navarro, J. (2000). HATE UNMASKED: A PRACTICAL MODEL FOR UNDERSTANDING AND DEALING WITH HATE GROUPS. 21 Chicano-Latino L. Rev. 5. Retrieved from www. lexisnexis. com/hottopics/lnacademic Martin II, S. R. (1994). ESTABLISHING THE CONSTITUTIONAL USE OF BIAS-INSPIRED BELIEFS AND EXPRESSIONS IN PENALTY ENHANCEMENT FOR HATE CRIMES: WISCONSIN v. MITCHELL. 27 Creighton L. Rev. 503. Retrieved from www. exisnexis. com/hottopics/lnacademic Jacobs, J. B. ; Potter, K. A. (1997). Hate Crimes: A Critical Perspective. 22 Crime ; Just. 1. Retrieved from www. lexisnexis. com/hottopics/lnacademic Ainsworth, K. N. (1993). TARGETING CONDUCT: A CONSTITUTIONAL METHOD OF PENALIZING HATE CRIMES. 20 Fordham Urb. L. J. 669. Retrieved from www. lexisnexis. com/hottopics/lnacademic Han, E. (2006). CONSTITUTIONAL LAW CHAPTER: B. HATE CRIMES AND HATE SPEECH. 7 Geo. J. Gender ; L. 679. Retrieved from www. lexisnexis. com/hottopics/lnacademic Kalam, M. (2000). Hate Crime Prevention. 37 Harv.J. on Legis. 593. Retrieved from www. lexisnexis. com/hottopics/lnacademic Gratett, R. ; Jenness, V. (2001). EXAMINING THE BOUNDARIES OF HATE CRIME LAW: DISABILITIES AND THE â€Å"DILEMMA OF DIFFERENCE. 91 J. Crim. L. & Criminology 653. Retrieved from www. lexisnexis. com/hottopics/lnacademic S cotting,T. A. (2001). Hate Crimes and the Need for Stronger Federal Legislation. 34 Akron L. Rev. 853. Retrieved from www. lexisnexis. com/hottopics/lnacademic MacNamara, B. S. (2003). NEW YORK'S HATE CRIMES ACT OF 2000: PROBLEMATIC AND REDUNDANT LEGISLATION AIMED AT SUBJECTIVE MOTIVATION. 6 Alb. L. Rev. 519. Retrieved from www. lexisnexis. com/hottopics/lnacademic Taslitz, A. E. (1999). Condemning the Racist Personality: Why the Critics of Hate Crimes Legislation Are Wrong. 40 B. C. L. Rev 739. Retrieved from www. lexisnexis. com/hottopics/lnacademic Sampson, M. H. (2000). Federal Hate Crimes Legislation PRO: The problem of hate crimes demands federal intervention, bringing with it increased expertise and resources. 26 San Francisco Att'y 24. Retrieved from www. lexisnexis. com/hottopics/lnacademic Wang, L. (1997).THE TRANSFORMING POWER OF â€Å"HATE†: SOCIAL COGNITION THEORY AND THE HARMS OF BIAS-RELATED CRIME. 71 S. Cal. L. Rev. 47. Retrieved from www. lexisnexis. com/hott opics/lnacademic O'Keefe, K. B. (2010). PROTECTING THE HOMELESS UNDER VULNERABLE VICTIM SENTENCING GUIDELINES: AN ALTERNATIVE TO INCLUSION IN HATE CRIME LAWS. 52 Wm. & Mary L. Rev. 301. Retrieved from www. lexisnexis. com/hottopics/lnacademic Agyemang, T. (2006). RECONCEPTUALIZING CHILD SEXUAL EXPLOITATION AS A BIAS CRIME UNDER THE PROTECT ACT. 12 Cardozo J. L. & Gender 937. Retrieved from www. lexisnexis. com/hottopics/lnacademic Lawrence, F.M. (2003). THE NEW DATA: OVER-REPRESENTATION OF MINORITIES IN THE CRIMINAL JUSTICE SYSTEM ARTICLE: ENFORCING BIAS-CRIME LAWS WITHOUT BIAS: EVALUATING THE DISPROPORTIONATE-ENFORCEMENT CRITIQUE. 66 Law & Contemp. Prob. 49. Retrieved from www. lexisnexis. com/hottopics/lnacademic Grattet, R. & Jenness, V. (2005). THANKING OUR REVIEWER: ARTICLE OF GENERAL INTEREST: The Reconstitution of Law in Local Settings: Agency Discretion, Ambiguity, and a Surplus of Law in the Policing of Hate Crime. 39 Law & Soc'y Rev. 893. Retrieved from www. lexisnexis. co m/hottopics/lnacademic

COLLEGE PAPER

COLLEGE PAPER Essay writing is a type of academic skill that is being acquired during your period of studies. The most important aspect of academic essay writing is college paper writing and trying to avoid underestimating of this particular skill. Why is that? While essay writing looks like a general capability, it makes your whole brain work. First of all, you are developing your left parencephalon, the left brain hemisphere that is responsible for building all types of logical chains. Second, you will develop your knowledge of English orthography. Third, you will be able to express your imagination and thoughts into clear linguistic patterns and so on. As you see the meaning of college paper writing is definitely cannot be underestimated as you will for sure benefit from it. While some people may disagree, but right college paper writing skill will definitely help you to obtain the job you want. When you find yourself being in short deadline and additional academic essay writing assistance is required, you may use college paper writing service to help you to get through. Professional writers who have years of experience will write a paper for you and you will have good example of what college paper guidelines and rules are as well.

Tips for Winning Writing Contests

Tips for Winning Writing Contests Entering writing contests is great practice for writing, editing, revising and submitting your work, whether it is creative nonfiction or flash or longer fiction. The more awards you can obtain, the better it looks on your resume and makes you more attractive when applying for specific writing gigs and searching for a literary agent. Having won several different awards for my work over the years, Ive developed three tips for finding success with writing contests. Select the right contest for your work. There are so many contests out there, its important to do your research when deciding where to submit your work. Are you familiar with the publication or website offering the contest? Are the entry fees reasonable? I personally dont enter contests where the entry fee is more than $30, but thats a personal choice. Research previous winning stories to get a feel for what the contest is looking for. When I entered the Writers Digest Popular Fiction Awards last year, I looked over the categories and decided I wanted to use the contest as an opportunity to create two new short stories- one a suspense/thriller and one in the young adult category. I read back through several years winners for the suspense category and then got to work. Admittedly, I didnt research the young adult category quite as much. My story, The Polaroid, won first place in the 2017 Popular Fiction Awards suspense category. The young adult story didnt go anywhere, so I filed it away. Make your submission unique. Follow the guidelines for stories to the letter. If theres a prompt, follow it and stay within the requested word count. Think of a unique angle for a submission. As a judge for the WOW! Women on Writing quarterly flash fiction contest, I read through a lot of preliminary submissions. One subject we see a lot are stories that focus on dementia and Alzheimers Disease or the disintegration of marriages. So, if you are going to write about those topics, take unique angles on them, such as sharing the story from the perspective of a neighbor or from the mind of the person with the illness, or giving a failing marriage short story a twist ending the reader isnt expecting. Use contests to find a home for work youve already produced. As I mentioned earlier, I had written a young adult story for the WD Popular Fiction Awards that didnt place. A few months later I came across another writing contest opportunity from the Womens National Book Association. I thought the story, titled The Name Youre Not Supposed to Call Women, would be a good fit for this particular contest. I read through a few of the previous winners and submitted my entry. Within two months I received notification that the story won Honorable Mention in the 2018 WNBA Writing Contest Young Adult Category. I was glad that I hadnt let the story languish and was able to find it a home in this particular contest, giving me another great credit for my resume. Writing short stories has helped breathe new life into my writing. There are also plenty of creative nonfiction contests out there, including one that WOW! Women on Writing holds each quarter. Try your hand at submitting using these tips and you may be surprised Links: WOW! Quarterly Flash Fiction Contest http://wow-womenonwriting.com/contest.php#FlashFictionContest   WOW! Quarterly Creative Nonfiction Essay Contest http://wow-womenonwriting.com/contest.php#EssayContest

Canadian politics Essay Example | Topics and Well Written Essays - 2500 words

Canadian politics - Essay Example According to proponents of reforms, the way in which the system operates now. With twenty?four senators per region plus six assigned to Newfoundland and Labrador; does not reflect the political reality of contemporary Canadian federal relations. Of these one is for the Northwest Territories i.e. Yukon and Nunavut. These senators are appointed by the prime minister to serve until the age of seventy?five as per the current constitution. This arrangement of the upper house has never gone down well with Prime Minister Harper and together with the conservatives has always wanted to reform the senate in order to make it more efficient. These he advocates through the policy of the triple E that stands for equal, elected and effective. However, Harper keeps following the tradition of patronage that he so criticized while in the opposition. His government has tried severally to pass bills that do limit the tenure of senators to between 8 and 12 years through the introductions of bills that al so provide a legislative frame work for the election of senators. These efforts were to form the basis for the governor general appointment of new senators on the advice of the prime minister. These bills were unsuccessfully introduced by his government seven times in the 39th and 40th parliament but did not sail through as the conservatives were a minority in the house at the time. In the 41st parliament, Mr. Harper had a majority in the house hence the agenda to reform the senate was introduced through two previous bills that were now introduced as one i.e. Bill C-7, the senate reform act. This bill sort to reform the selection of senators and set there were term limits by amending of the constitutional act of 1867. The assumption was that since the conservative had now a majority in the house this bill will surely pass. Note that the Canadian parliament has powers bestowed to it to amend parts of the constitution that exclusively fall within its jurisdiction. The bill intended to achieve this through legislation and both parts of the bill were indeed inline with the Constitution Act of 1982. It was therefore constitutional in principle (Thompson 64). The bill however did not pass into law due to pertinent issues that were raised by the opposition and this goad the prime minister through the governor general to seek guidance from the court concerning the matter. There were two contentious issues, one relating to the framework to be used for electing nominees for senate appointments from the province. This concerned matters relating to recommendation for senate nominees to the governor general from a list from the provinces or territories. This list is for those who will have been elected through an election held inline with the provincial or territorial laws drawn in accordance with the framework. The second was the pertinent issue about the tenure of the senators to a one off nine year limit. The nature of the Canadian parliament from the past is that senat ors have generally been in office for an average period of between 9.7 years since 1975. Therefore, the provision in Bill C-7 was to limit the tenure of senators to a one term of 9 years would in a real sense have no political or constitutional effect per see (Thompson 96). Thus, the character of the parliament would roughly remain the same. However section 29A right up to 31 of the constitution states that a person referred to in subsection (1) whose term is interrupted may be summoned again to

Public Relations and Relationship Marketing Essay

Public Relations and Relationship Marketing - Essay Example For the purpose of this paper the following definitions found in the Dictionary of Marketing Terms (___) will be used: Public Relations: "That form of communication management that seeks to make use of publicity and other non paid forms of promotion and information to influence the feelings, opinions or beliefs about the company, its products or services or about the value of the product or service or the activities of the organization to the buyers, prospects or other stakeholders." Relationship Marketing (RM): "Marketing with the conscious aim to develop and manage long-term and/or trusting relationships with customers, distributors, suppliers or other parties in the marketing environment." In this examination of the effectiveness of PR and RM in successful event promotion the term "Event Management" will be used to describe the work of professionals involved in promoting events. Event Management will be seen in the context of the following definition and diagram created by Julia Silvers (2003): "Event management is an intricate weaving of the process and the scope of management functions. As illustrated below, the functional units (grouped by domain) form the warp fibers-the foundation threads of the fabric of an event. The processes-or weft threads-are interwoven through these foundations for each event, with the evaluation thread from one event forming the research thread for the next event. If you eliminate one of the threads, the fabric of the event is weakened, leaving holes or places where it may unravel." Methodology: Extensive research of the literature as well as a number of Internet Sources have resulted in a decision to examine the professional services of one specific company that specializes in all aspects of event planning. The company philosophy and reports on five events they have successfully coordinated will be examined in relation to how PR and RM have been utilized effectively in each situation. The company selected for this purpose is Fundraising Partners Northwest. Event Promotion and Use of PR/RM - In the description of their services on the company website members of Fundraising Partners Northwest state that "the three critical components for success in any fundraising effort are relationships, an effective case for support and teamwork." The company has an excellent track record with regard to promoting and successfully overseeing events. One of the ways the company utilizes relationship techniques that seems to create a platform for success is to meet with clients to discuss their own unique needs and develop strategies for ongoing "support and teamwork." This use of RM in the initial stages of any work the group does has proven to be effective in the company's management of events and other services. By helping to "clearly articulate" each organization's unique needs Fundraising Partners Northwest is able to prepare strategies for meeting goals by "combining tested practices with original ideas." The attached report on the Symphony of Seafood event that was initiated in 1999 by the company is a good illustration of 'well orchestrated' combined use of Public Relations and Relationship Marketing. In 1999, the Alaska Fisheries Development Foundation, sponsoring organization of the Alaska Symphony of Seafoo