Lack of Nationalism and Patriotism of the Filipino Youth Today Essay

â€Å"Lack of Nationalism and Patriotism of the Filipino Youth Today† Nationalism and patriotism both show the relationship of an individual towards his or her nation. The two are often confused and frequently believed to mean the same thing. However, we have lost that sense of nationhood particularly among youth. It wasn’t long time ago when young people here, loved to die for their country. The evident reasons were patriotism and love in their souls for their motherland. But the situation is not so now. Nowadays, if you ask them to die for their country, believe it or not, they either will slap you or laugh out loud at you, thinking it as a frivolous roguery, you are trying to pull at them. Many wonder, if there is a foremost problem, then there must be a solution to it, education reformation, globalization awareness and westernization regulation. Modern education is a major influence for such a situation because the subsequent generation was never taught of patriotic acts and sacrifices of people for their country which resulted in lack of inspiration and moral education also wasn’t encouraged as it should have been. Young people were taught to be self-independent and to only ponder on their well-being. Movies and songs also stopped showing patriotism and partisanship and started making them believe in fantasies, driving them apart from veracity. These are the few reasons why the present generation is devoid of patriotism. I believe that the Department of Education should give also importance on how nationalism be engraved to Filipino youth. Globalization describes the processes by which economies, societies and cultures have become integrated through communication, transportation and technology. It is a new form of culture that knows no boundaries and is spreading globally which is quite alarming. Youth tends to be blind about the process of globalization in our country. For me, having knowledge about social culture is such a big count for patriotism. Westernization is a process whereby societies come under or adopt Western culture in areas such as industry, technology, law, politics, economics, lifestyle, diet, clothing, language, alphabet, religion, philosophy, and values. This particular process plays a big role in lack of nationalism of the Filipino youth today. Idolizing Korean-pop, adulating  imported products and simulating foreign fashions are the norms. In this case, parents and teachers or authorities must not tolerate those actions. They should be the first to encourage youth about nationalism and patriotism. The nation built by today’s youth will be the nation they pass along to their own children. If young people today wish their children to have an America of freedom, the young people of today must protect and defend that freedom by supporting our country’s greatness and working to make her ever better. The youth of today owe a debt to those of the past who sacrificed, worked hard, and even died to build us a free nation. To keep faith with those who have gone before and upon whose toil and sacrifice the nation was built, youth need to show patriotism. Through education reformation, globalization awareness and westernization regulation, nationalism and patriotism will not be lost among Filipino youth.

Sexuality Demonstrate

Demonstrate an understanding of selected theories and models in relation to social work fields of practice. Task: * A group presentation by a group of up to 5 sstudents on one model or perspective, that demonstrates knowledge of its major assumptions, strengths and weaknesses. Each group is to demonstrate how they would apply this understanding in a specific field of practice. * The perspective or model will be assigned to the groups on the first day of the class. Guidelines: * You are to work in groups of up to 5 on the perspective or model given to you on the first day of class. You are to describe the major features of the perspective or model with its major assumptions, strengths and weaknesses. You are to show how this perspective or model can be used within a social work field of practice.The group should be able to demonstrate why this perspective or model is appropriate for the selected field of practice. * Your findings are to be reported back to the class in a 30 minute gr oup presentation. Your will be required to hand to the tutor after the presentation all supporting details. This will include relevant PowerPoint, OHP, handouts and a list of references/ bibliography. * You are expected to use a vvariety of adult learning methods in your presentation. The methods can include role-play, use of transparencies or PowerPoint, board, flip charts etc.Participants:| 1| Due Date:| 19th November 2013| Time Limit:| 2 hours| Nga huanga / Learning Outcome: * Explain the processes and methods of working with individuals, families, whanau, groups, and communities underpinned by a range of theories/models. Task: * A closed book in-class test based on lecture material, class discussions and readings. Guidelines: * The test will be conducted under normal test conditions. * The test will be a closed book test. * There will be 10 minutes reading time. * The test will be up to two hours long. * The questions may include multi-choice or essay type questions or a combina tion of these.

A Study on the Uncertainty Reduction Theory and the Evolutionary Process of the Human Brain

A Study on the Uncertainty Reduction Theory and the Evolutionary Process of the Human Brain Humans brains have evolved to see patterns. The Uncertainty Reduction Theory states that people tend to gather information about people to reduce uncertainty about them. This uncertainty is common not only when meeting other people for the first time, but it is present in all types of new situations. It is essential to our survival to constantly assess the environment and threats, whether they are real or perceived. Uncertainty Reduction Theory gives us a guideline on how and why we react to new situations. The Uncertainty Reduction Theory can be linked to our evolutionary past in which we had to assess the threat level of potential predators and detect their presence. â€Å"Heider’s notion that man seeks to â€Å"make sense â€Å"out of events he perceives in his environment,† is reminiscent of Neil deGrasse Tyson explaining why human brains tend to create patterns (Craig and Muller, 2007, p. 327). The reasoning was that our ancestors who were constantly under threat of predators would sometimes face situations in which there may or may not be a predator in that bush or high grass. If you look up at a tree, your brain naturally creates patterns among the leaves and branches where you may visualize some type of shape that may look like a lion, a person’s face, or a triangle. In the physical reality, there is no lion, that’s just the way the tree is shaped, or there actually is a lion there. Those that created patterns and visualized the lion whether a preda tor was there or not, ran away and survived. Those that didn’t create the patterns would have either survived(if there was nothing there) or have been killed(if there actually was a lion). In a type of Pascal’s wager, those that evolved brains to create patterns and in turn, took no chances on their livelihood survived. This same evolutionary pressure to â€Å"make sense† or create patterns of environmental stimuli to assess threat level can be adapted to interpersonal communication among individuals of a species. Humans can communicate verbally through language and that would be the ideal way to detect the threat level of an individual or group after assessing body language. Finding certainty in the uncertainty of whether there’s a lion in the bushes or whether a person is a potential friend or foe is essential to survival and interpersonal communicative behaviors is the medium in which uncertainty can be converted to certainty. Survival relies on awareness and our consistent surveying ability. It is optimal behavior to gather as much information as possible when new people or situations arise. Gathering information is crucial to making ideal decisions. Decision making becomes easier when you have as much information as possible.

Read an article in an art magazine the right the summery Essay

Read an article in an art magazine the right the summery - Essay Example ibuted to her success, and these include hard work and determination, her interaction with Alfred Stieglitz and the paintings of the unique landscape of New Mexico also made her famous. Despite this, as the author notes, O’Keeffe’s work was relatively unknown beyond America, and this can be attributed to the fact that European seldom organized exhibitions that involved works from American artists. In addition, American art was not valued by institutions and collectors at the beginning of the twentieth century. Although O’Keeffe knew much about European art at the time, she was never trained in Europe and neither did she travel there. Her art, unlike that of other American artists at the time, was free of European influence. Her abstract images distinguished her among the American artists. Starting the early 1970s, different European collectors started to purchase her works. One of such collectors was Baron Henry Thyssen-Bornemisza. Since then, many institutions have organized and hosted exhibitions of her works in Europe. Georgia O’Keeffe, which is the Georgia O’Keeffe museum’s retrospective exhibition in Europe, was started by Arthemisia whose offices are in Rome. The author further notes that current exhibition in Europe includes around sixty works from each of the seven decades O’Keeffe was active. Generally, the author notes that, unlike before, O’Keeffe’s works are now recognized across

All-Day School in Cyprus Essay Example | Topics and Well Written Essays - 4750 words

All-Day School in Cyprus - Essay Example Large extended families have given way to nuclear families. Also, the increasing divorce rate has also led to an increase in single-parent households (Employment developments in childcare services for school-age children, p.3, www.eurofound.eu.int)1 All-day school: Schools in Cyprus work on half-day basis, ending at 13.00. All-day schools offer school services till late in the afternoon. All-day schools are considered an extension of childcare; since it is voluntary and caters to children aged 9 to 11, not many children attend All-Day school. Only 37% of the total child population attends All-Day school, according to the Ministry of Education and Culture. The government thus plans to bring children of all ages under this scheme. The government plans to initiate policies to implement this scheme in Cyprus shortly. Children attending all-day schools from 07.30 till 16.00 will be provided with lunch at 13.00. After this, another teacher will supervise the children until 16.00. The all-day school remains functional in October to May. The months of June to September will be holidays. The curriculum consists of carrying out assigned homework, four teaching periods of reinforced teaching, and four teaching periods of any of the following two: English, Information Technology, Music, Physical Education, Art, Design and Technology. Additional subjects on Modern Greek and mathematics are also available. The Ministry of Education and Culture piloted the 'all-day school' concept in 1999-2000, an initiative considered successful by the Special Evaluation Committee, as it elicited positive response from parents for its enhancement of knowledge in the children. In 2003-2004, these schools increased to 110. The Ministry of Education and Culture decided to increase All-Day schools in July 2005 (Employment developments in childcare services for school-age children, p.8-9, www.eurofound.eu.int).2 The Cyprus educational system is undergoing changes. The main factors, leading to such a change are: 1. Challenges in the international arena; challenges revolving around the development of science and technology, including Information Technology and Globalization. This factor cannot be overlooked as Cyprus is increasingly reliant on its human resources for development. 2. The European dimension is another factor that required attention, as it needed to harmonize its educational system in analogy to the rest of Europe. 3. A third factor could be the social values and requirements of the people of Cyprus. Cypriots considered education as a

Discussion Coursework Example | Topics and Well Written Essays - 250 words - 32

Discussion - Coursework Example Staffing is a major factor hindering the research utilization and evidence-based practice in my workplace. It is very difficult for an individual to implement EBP on their own rather there is need of teamwork and consultations. With the limited number of staff, it, therefore, makes the process difficult, as there is limited time and an increased workload for research and EBP utilization. Another factor that hinders the adoption of research utilization and evidence-based practice is the unavailability of the necessary resources and support at the workplace. Moreover, there is a poor culture and leadership in EBP adoption making the process quite challenging to achieve. In attainment of the appropriate culture, it is crucial for the organization to hire professionals who support and demonstrate commitment to the process, as health care practitioners who have a commitment to research and EBP utilization are able to achieve excellent patients care (MacDougall & Riley, 2010). It is also e ssential for the organization to recognize individuals participating in research and EBP to provide a clear message on the importance of the practice in the workplace. Brazil, K., Royle, J. A., Montemuro, M., Blythe, J., & Church, A. (2004). Moving to evidence-based practice in long-term care: the role of a Best Practise Resource Centre in two long-term care settings. Journal of Gerontological Nursing, 30, 14–19. MacDougall, M., & Riley, S. C. (2010). Initiating undergraduate medical students into communities of research practise: what do supervisors recommend? BMC Medical Education, 10, 83.

Data Interpretation Exercise Essay Example | Topics and Well Written Essays - 1500 words

Data Interpretation Exercise - Essay Example Patients AP and JC have impaired glucose tolerance since the glucose level during fasting is above 6.1mmol/l while during the 2 hour OGTT it ranges from 7.0 to 11.1 mol/l. Finally, patient JL has both impaired glucose tolerance and diabetes since the glucose level before OGTT test are above 7.8mmol/L and the glucose level is above 11.1mol/l during the test. The major symptoms for diabetes mellitus are increased thirst and urine volume, tiredness and fatigue, high levels of glycosuria, unexplained weight gain, blurred vision and recurrent infections (Nathan, 1993; Elliott and Meyer, 2007).The major complications associated with diabetes mellitus are diabetic neuropathy (affecting peripheral nerves, motor and sensory nerves), diabetic nephrophathy, vascular complications and retinopathy (Nathan, 1993). Other long term complications are a predilection towards specific infections such as monilial skin disease and rhonocerebral mycomycosis, cognitive impairment and periarticular thickenin g of skin causing reduced mobility (Wheat, 1980). 3. What is diabetic ketoacidosis? How and why may it arise in diabetic patients? How may it be effectively treated? Diabetic ketoacidosis is a health condition which occurs mainly in patients with Type 1 diabetes. It occurs due to accumulation of ketones in the blood making it acidic. It is common in type 1 diabetic patients whose pancreas is unable to produce insulin hormone which is needed in glucose utilization. As a result, glucose accumulates in blood stream to levels that are greater than 22mmol/l. Because glucose is not available for cells, fats are broken down to generate energy thus releasing ketones which accumulate in blood making it acidic. Accumulation of ketones affects levels of sugar, body electrolytes and enzymes that control metabolic processes. Diabetic ketoacidosis may also occur under condition such as urinary infections, during stressful conditions or trauma and when insufficient insulin is administered. The sym ptoms for this condition are rapid weight loss, abdominal pain mostly in children, nausea, dehydration due to frequent urination, vomiting, high blood pressure, presence of ketones in urine and depleted levels of Na and Ka as these electrolytes are lost together with urine. Mild conditions are treated by supplying fluid supplements and injecting of insulin every 3 hours until ketones disappear from urine. On the other hand, moderate to severe cases are treated through patient hospitalization and supplying fluids and electrolytes. The electrolytes should also be checked frequently until they are balanced. The patient should also be monitored

Promoting Creativity for life Using Open-Ended Materials by walter F Essay

Promoting Creativity for life Using Open-Ended Materials by walter F. Drew and Baji Rankin - Essay Example The most vital of the creative arts is the teachers, families and the children who build up inner resources, making it potential, direct and a clear expression. The main aim of indulging in the creative arts is to pass the information, think critically, and have the mutual feeling that bonds the children with their teachers. The thoughts and feelings through locomotion and visual perceptions are elaborated through the procedure of playing and the creative arts that are formed. According to researches, children have spontaneous, creative self-expression which usually intensifies the sense of competence and the behavior that they portray as the mature to the adulthood stage. The passion of creative art formation is usually viewed as a playful behavior, where those involved have the willingness to collapse their daily rules and their effects. Play is based on the mind state, and it brings about the unexpected characters, the unlearned forms of free expression, the generation of association, which represent the distinct value of order and harmony, thus producing the sense of well being (Drew and Rankin 2004). Play and art formation, stimulate the acts of courage and is usually equal to the act of faith that caters for their belief outcomes. These are the actions require and builds resilience, advocacy, outcome and the capability to focus and act according to their intentions even of the outcome is usually renowned; when the children act to endure the uncertainty and the ambiguity that is usually supposed to enable them to pursue their immediate goals. These actions produce great sense of competence to the children, as they grow up to become reliable students. The children extend and deepen their comprehension through various experiences with the different materials used. This strategy is familiar to many early childhood t eachers, and it has been exhibited through the brain research, which implicates the

Effects of young peoples obsession with physical appearance Essay

Effects of young peoples obsession with physical appearance - Essay Example This research will begin with the statement that Physical appearance has become an obsession. Not only do individuals focus on their appearance but also the society puts a lot of emphasis on this factor. Beauty, fashion and weight are often seen as an obsession of all the youth. Most of the people in the West are obese which is emerging as a common problem and the rule there goes as you should either be super skinny or die. Derogatory as it seems, people are thought to represent some higher form of beauty nowadays.   Men should be strong and tall, women – blonde and skinny. The buzz life also has contributed a lot to this factor.   People want to look like their ideal celebrities and for that, they would do anything â€Å"Its fun to peek into that fantasy world of people richer and better looking than us, people with freedom to do what they want. We like to see what they do with their freedom†. Girls need smaller longer noses as they believe that large snub noses ar e out of fashion and make you look ugly.   Bald men want to have hair hence they get all the expensive treatments to have that place properly covered. Majority of the men believe that women should look natural. As they say, ‘Boys will ask for a picture with no clothes, men will ask for a picture with no makeup.’ But girls still would do the doll thing before going out.   Ã‚  Orange skin, hair extensions and fake lashes and they would think that now they look perfect.  

Development in Moroccan Economy Essay Example for Free

Development in Moroccan Economy Essay Economic Environment Development of the Moroccan Economy The Moroccan economy is known for its macroeconomic stability. Inflation rates have always been relatively low, mainly due to the country’s restrictive currency regime. Morocco has been characterised by moderate to high growth rates. The country has benefited from its low labour cost and strategic location near the European mainland. Morocco has experienced a stronger growth than usual since the year 2000, caused by improved weather conditions, a strong export growth and various liberalizing policies. These liberalizing policies have been introduced by King Mohammed VI in 2003. He came up with a number of economic reforms resulting in a growth of the small modern manufacturing sector and the development of the tourism industry. He has put his main focus on the European Union since the Free Trade Agreement in the year 2000. Morocco’s Gross Domestic Product (GDP) has steadily gone up since 2002. According to statistics of â€Å"Datamonitor 360† the GDP in 2002 was about 40 billion dollar, in 2010 the GDP had grown to approximately 60 billion dollar. That is a rise of 50% in only eight years time. The World Factbook from the CIA mentions that in 2010 Morocco ranked number 58 in the world when it comes to the GDP. The real GDP growth rate has not been negative since 2002. In 2010 Morocco ranked number 77 in the world of real GDP growth. The lowest growth rate was about 2,5% in 2005 and 2007 and peeked with 7,5% in 2006. This could have possibly been caused by the Free Trade Agreement with the United States of America, which was introduced in 2006. I will further explain the results of the Free Trade Agreement with the EU and the USA later on in this chapter. The three main sectors: industry, service and agriculture, all grew steadily the past ten years. In 2009 the service sector was the biggest sector and contributed 49,4% to the GDP, the industry sector came second with 31,3% followed by the agriculture with 19,2%. Morocco has a profitable industry sector, mainly because of its large amounts of phosphate. Tourism plays a big role in the service sector. The tourism industry has remained vibrant despite the Casablanca bombings in 2003 and 2007. Morocco’s external trade has also been increasing steadily, with only a slight decrease in 2009. However, the total external trade still grew from 25,7 billion dollars in 2002 to 77,6 billion dollars in 2009. This is a growth of 51,9 billion dollars, which is a growth percentage of approximately 202%. Even though Morocco’s economy has been doing well the past decade, the unemployment rate is still relatively high. During the period from 2002 to 2008 the unemployment rate was at least 11%. In 2007 a small decrease of unemployment of 300 thousand took place, still leaving 1,1 million people unemployed. By the end of 2008 the unemployment rate was 9,6%. In 2009 a total of 93,000 new jobs got created resulting in a decrease to 9,1% by the end of 2009. We can conclude that the overall Moroccan economy has shown a fairly good development, but there is still a lot more to improve. The government has been working on new reforms that should lead to better business conditions in the country. International Financial Crisis Morocco together with Algeria and Tunisia has been one of the least affected countries by the international financial crisis. The international financial crisis started with the credit crunch in the US. Morocco has not been affected by this so-called credit crunch, because Morocco does not have the kind of credit that caused the American credit crunch. Besides this Morocco had minimal exposure to foreign assets. Morocco did however get affected by the international financial crisis as soon as it hit Europe. The Western European crisis resulted in diminishing growth rates. The crisis in Europe did not only slow down Moroccan export rates, but also the tourism industry. As European unemployment rates increased, many Moroccans working abroad lost their jobs, causing a decline in remittances. Morocco has been able to keep the negative effects of the international financial crisis to a minimum due to its good macroeconomic policy, an open economy, clear trade policies and several investment opportunities with emerging countries in Asia, Latin America and Africa. Because of the effects the financial crisis has had in Europe and the US, Gulf investors are expected to invest in African countries and the Middle East. At the end of 2008 Gulf investors announced a 1,7 billion US dollar investment in real estate in Morocco. These investments and planned reforms will make sure the Moroccan economy will continue to grow in the future. Effects FTA US and EU Morocco’s economy has largely benefited from the free trade agreements it has made with the European Union and the United States. In 1996 Morocco signed an association agreement with the European Union. The association became effective on March 1, 2000. The free trade agreement with the EU is mainly applied on industrial products and hardly any agricultural products. The objective is to have completely free trade between Morocco and the EU by 2012. In 2010 the EU proposed a new trade deal with Morocco to include duty-free trade in agricultural, food and fisheries products. On June 15, 2004 Morocco also signed a free trade agreement with the USA, which became effective on January 1, 2006. For America this was the second Arab-US free trade agreement and the first African-US free trade agreement. During a video of the ‘Moroccan American Trade and Investment Council’ the counsellor to King Mohammed VI for financial and economic affairs says about the FTA with the US: â€Å"We want to put Morocco as a platform for business with Europe, with the US, with Asia, China, Africa, Middle East. It was part of a global vision of Morocco. † Mr. Hassan, the president of the Moroccan Business Association says during the same video â€Å"The Morocco – US free trade agreement is a great opportunity for the Moroccan economy. † Due to the free trade agreements many American and European businesses have opened establishments in Morocco. These businesses have employed thousands of Moroccans causing a decline in the unemployment rate of the country. Both free trade agreements have been a huge step in the right direction for Morocco. The country still has a lot of poverty and unemployment; much more is needed to solve the country’s issues. However, the country is one of the most stable African and Arab nations. Current Economic System Morocco has a relatively liberal market economy regulated by supply and demand. From 1993 onwards there has been a policy of privatization. The heritage foundation, a research and educational institution, has come up with an index of economic freedom. This index makes it possible to measure the economic freedom in countries around the world. The world average score on the index of 2011 is 59. 7 out of 100 points. Morocco’s overall score is 59. 6, only a tenth point under the world average. Morocco is the 93rd country on the 2011 world rank of economic freedom. The regional average of the Middle East and North Africa is 60. 6, which makes Morocco the 10th country on the list of 17 regional countries. The overall score is determined by ten economic freedoms. In figure below the ranking of all ten separate economic freedoms of Morocco compared to the world average is shown. The most important economic freedom for this specific country report is business freedom. The business freedom represents the procedures for setting up and registering a private enterprise and the possibilities of private investment and production. In figure you can clearly see the Moroccan business freedom compared to the Dutch business freedom. King Mohammed VI has come up with many economic and non-economic reforms over the years. The two largest current reforms are the â€Å"Plan Maroc Vert† (Green Plan) and the â€Å"Plan Emergence†.

Aal Mir: Analysis of Fairtrade Policies

Aal Mir: Analysis of Fairtrade Policies Abstract: Aal Mir is one of the leading chocolate producers in the UAE. The companys marketing and logistics capabilities have proven to be exemplary for other companies. Aal Mir is one of those companies which have been undisputed for more than 30 years. Its fair trade policies attract a large number of customers towards it. The company has led to acceptance of chocolate as one of the primary snack in the region. The products produced by the company are quite popular in the region and it acts as a good source of income for the company. The people of UAE usually prefer products prepared within their country more than the products produced outside which serves to the benefit of the company and earns higher profit to the company. The company is very strict against child labor which reflects in its fair trade policies. The report prepared is a result of in depth analysis of the companys policies which are quite oriented towards fair trade of the company. The company has also played an important role in increasing awareness about some social causes. The project deals with analyzing the business of the company and its role in creating social awareness amongst the masses. The company is strictly against child labor and low wages of the employees which has resulted in a great increase in the goodwill of the company. The company has also been involved in meetings with the world health organization which is an indicator of the extent of social responsibility of the company. The various aspects of the policies of Aal Mir have been covered in the report. Children between the age of 10-15 years serve as the major part of the target population for the company and the company lays emphasis on children even in its fair trade policies. The affinity of the local people of UAE towards goods produced within the country also acts as a positive point for the company and works to the advantage of the company as has been seen in its year of establishment. The consumption of chocolate in the region has increased in the region by a growth rate of more than 10% annually over the last few years as a result of companys products and its policies. In fact the consumption of camel milk and biscuits has also gone up significantly over the last few years. The report has also emphasized on these growth factors as a result of the policies followed by the company since its establishment. Introduction: The term fair trade is referred to the concept of social justice along with continuing the business trades of a company in order to gain maximum profit from it. It was originally used in order to support social justice. In the concept of fair trade justice was defined as the strongest thought that arises through simple majority among people. The main aim of fair trade is to identify the relationship between various aspects of international trade identifying the reasons for putting constrained on the traded products. The objective of fair trade is to save the people in the region and the employees of the company from being exploited by the companies in order to maximize their profits. Aal Mir has been chosen as the company to study its fair trade policies because it has been operating business in UAE for the last thirty years and has not been a part of any controversy or dispute since it came into existence. The company has also shown good growth rate since its establishment in 1980 becoming the largest producer of chocolate in the country. The companys strategies and policies are a great combination which has led to higher profits and has also earned social goodwill for the company. The company has always served its social duties along with earning one of the highest profits in its area of trade and business. The company has been strictly against some of the social evils such as child labor and low wages of employees. Body of Report: Chocolate is the product chosen to study the fair trade policies of a company. Chocolate today has been selected as a fair trade product by fair trade organizations (Fair trade product). The organization chosen to study the fair trade policies is Aal Mir. Background of the company: Aal Mir trading company was established in Dubai in the year 1980 by two dynamic entrepreneurs who worked in partnership to make the company reach heights of success. The company was setup by Mr. Mir Motalleb Vakhshouri and Mr. Mohd. Hassan Baba Hassan and its business today is spread in varied fields and different areas of the market (Aalmir overview). Initially the company began with business focusing on the confectionery segment and then shifted to modern trade and distribution after analyzing the trend of the market and started importing food and non-food items to Dubai (Aalmir overview). Today Aal Mir Trading Co. LLC has a very impressive portfolio which consists of various brands that have been recognized internationally and enjoys the status of a leader in full fledged distribution in the region. Its logistics and marketing strategies have been appreciated over time and its marketing covers many areas of the market. (Aalmir overview) The company does import and export of all kinds of confectioneries, foods and beverages to countries like Iran, Iraq, Qatar, Kuwait, Oman ,India, Pakistan and some African countries. (Spread of Aal Mirs Business). The raw materials required for preparing chocolates are cocoa, oils and fats, improvers and adders, flavors and cereals. Cocoa serves as the main ingredient for the preparation of chocolate. The main producers of Cocoa are West African countries such as Ivory Coast and Ghana and the company also imports Cocoa from these countries which serve as a main raw material for the production of chocolate. (Areas where Cocoa is produced). The range of product sold by the company consists of biscuits, wafers, cakes, chewing gum, candies and toffees, foodstuffs like oil, coffee, rice etc, gift boxes, jellies, juice and drinks, lollipops, marsh mallows, pickles and canned food, toiletries and cleaning products and snacks. Such a wide range of products marketed by the company not only reduces the rescue factor but also has led to higher levels of income for the company and has led to independence of the company from any one product for its profit (Products produced by Aal Mir). Aal Mir is amongst the top trading companies and owns many subsidiaries either partially or totally in order to smoothen its work. Some of the subsidiaries owned by Aal Mir are Sweet Garden General Trading Co LLC, Aal Mir storing Co. LLC, Tania Packaging LLC, Hassani and Aal Mir Trading Co., Aal Mir Partners Trading Company and Shamim Trading Co. LLC. (Associate Companies) Sweet Garden General Trading Co is an independent company which executes the groups strategy of enhancing its market coverage. This subsidiary was established in the year 1989 and is currently working as an independent distribution company. The company is located in Dubai. (Associate Companies) Aal Mir Storing Co LLC mainly provides storing and logistics services to the companies associated with it and the company is mainly a holding of Aal Mir Trading Company and is presently functioning in Dubai. (Associate Companies) Tania is a label brand of Aal Mir Trading Company for its food products like rice and grocery items. Apart from being a label company the company also gives support services such as repackaging. The company s situated in Dubai (Associate Companies) Hassani Aal Mir Trading Co. is another associate of Aal Mir trading company situated in Abu Dhabi. This company works operates its business in the field of consumer products and branded confectionary. The company does its work with the support of companies like Sweet Garden General Trading Co. LLC and Aal Mir Trading Co. LLC and is situated in Abu Dhabi the capital of UAE. (Associate Companies) Al Mir Partners Trading Co. LLC is another associate of Aal Mir Trading Co. LLC that has been operating within the Sultanate of Oman and trades and distributes foodstuffs and confectionaries in the region of Oman. (Associate Companies) The trading of Basmati rice in the region is done by the company under the established brand name â€Å"Shamim† which is a brand established by the company. (Associate Companies) Fair Trade Policies of Aal Mir Trading Co. LLC: Fair trade policies not only benefit the people associated with the company and the common people of the country but also benefit the company by increasing the goodwill of the company. Fair trade policies aim at benefitting the people of the country who may be associated with the company as producers of raw materials, consumers or employees of the company. These policies result in creating goodwill for the company and also sometimes attract larger number of customers to the products of the company. These policies create a thought in the minds of the customers that the company that is performing the deeds for social causes and that is has a high probability to be keep the rights of its customers preserved and will not exploit or harm them and it also creates a sense of belongingness to the organization in the minds of the minds of the consumers. The company is strictly against child labor and has a view that children are not meant to be exploited for gaining profits. This can also be seen as a marketing strategy as the main market of the company is children below 15 years of age and by being strict on child labor the company wants to give a message to its customers that it really cares for them and is willing to do any possible attempt to stop any kind of evil done on them. Moreover on part of being a chocolate company it is important to take care of the hygiene and the conditions in which the product is manufactured as unhygienic products could lead to bad health and also lead to loss of customers and reputation to the company. The companys fair trade policies are also quite visible by its attempts to increase the general awareness about all its products to the consumers it also tells the consumers the value that they hold great importance for the company and facilitates them with a feeling that they are the most precious source of revenue for the company. This policy attracts a large number of consumers towards the company and makes them interested in buying the products of the company. The company is a firm believer of globalization and is taking every possible step to implement it. This shows companies respect for international trade and its respect for personnel internationally thus helping itself to grow globally. The global presence of the company is felt by analyzing the countries to which the company currently exports its products. This policy helps the company in building international goodwill of the company. The company is also against giving low wages to its employees and is a firm believer that a person should be paid for whatever he does for the company thus giving the employees a sense of accomplishment and motivates the employees to work with dedication for the company and company as the employees feel that the company belongs to them and any benefit to the company would lead to the personal benefit of the employee. Aal Mir Trading Co. is one of those few companies which have been able to remain undisputed over the span of more than 30 years which reflects its fair trade policies. The company has pioneered in getting rid of various social issues of the world and has been praised for its steps taken worldwide. The companys meetings with the world health organization act as a firm confirmation to the steps taken by the company in order to reduce social evils and exploitation of labor worldwide. Appendices: Opposition to child labor. Maintenance of Hygienic conditions during production. Attempts to Increase general awareness among the consumers. Respect for international trade and personnel. Opposition of low wages. Results of Policies implemented by Aal Mir Trading Company: As a result of the fair trade policies implemented by the company there are various figures that support its success. In the last few years the annual growth rate of chocolate consumption in the region has been around 10% which directly reflects the increase in profit of the company as it is the leading producer of chocolates in the region. Today more than 25% of the people in the region consider chocolate as a main snack which is far greater than the ratio of 2.5% which existed 15 years ago. The results are even visible in the biscuit industry which is one of the areas of business of the company has witnessed a growth of around 17% in the last few years. Is the company adapting to fair trade policies only as a marketing tool? The main motive behind any company is to earn maximum possible profit within the laws of the region in which they operate. The motive of Aal Mir Trading Co. is also to earn maximum profit from its business but the policies implemented by the company in order to gain this profit are quite noble and are based on social welfare. Although seeing from a point of view we may find that these policies are helping the company to gain higher profits but seeing the level at which the company is performing it is not a necessity for the company to work for social causes as the people already are aware of the brand and the products produced by the company. In its thirty years of working the company has been able to make a good reputation in the market and has made good profits over the last few years. In the initial stages of the working of the company it could be made out the company might have gained larger profits based on the basis of the policies that it had implemented and in the initial sta ges this could have been seen as a policy to take the people of the region into confidence but since the company is in existence for over 30 years the company today does not need to take the consumers into confidence as the company already has enough customers that are confident about the working of the company and have faith in the products of the company but at this stage the steps might be interpreted as a measure to maintain the goodwill of the company and keep the people assured of the policies of the company. Another important fact that must be kept in mind while analyzing this aspect is that in order to follow such fair trade policies the company still has to put in extra cost which might just go wasted as the company already has a huge customer base and activities of social good now has a minimal effect in increasing the customer base of the company. Hence on analyzing the trade policies it is found that although the company may be earning a higher profit based on response o f users on these policies but the credit of doing such activities must not be taken away from the company that is putting an effort for the community as the company is fulfilling its social requirements hence we can say that Aal Mirs adaptation to fair trade policies is not just a marketing policy but it is an attempt by the company to improve the society which in turn is giving higher profits to the company. Conclusion: After going through the policies of the company and the profits that it is earning and also after examining the impact of these policies on the company as well as the people of the region various conclusions can be made out which have been stated in this paragraph. The company has developed into a leading producer of chocolates as a result of its trade policies and has also earned the stature of an extremely ethical company that fulfills its social responsibilities. This sense of responsibility of the company towards the society is a result of the companys fair trade policies. The companys contributions have also been highly recognized by the society and even bigger organizations like the world health organization. The company has earned its spot at the top and is expected to stay there as the companys policies as well as quality and cost of products are bound to attract a large number of consumers towards the company. Hence it can be concluded from the above report that the good pol icies of the company that includes the fare trade policy have helped the company to establish a customer base and then its products and marketing strategies have helped it to affix the companys position at the top amongst all the companies of the region thus resulting in the current scenario where the company is at the top of the market and is still developing its position. Works Cited Aalmir overview. (n.d.). Retrieved 5 4, 2010, from http://www.aalmir.com/AboutUs.aspx?id=1 Areas where Cocoa is produced. (n.d.). Retrieved 5 4, 2010, from http://www.zawya.com/story.cfm/sidZAWYA20090203034717/UAE%20chocolate%20makers%20see%20red%20as%20cocoa%20prices%20soar Associate Companies. (n.d.). Retrieved 5 5, 2010, from http://www.aalmir.com/AboutUs.aspx?id=3 Fair trade definition. (n.d.). Retrieved 5 4, 2010, from http://www.fairtradecoffee.org/articles/ft-definition.shtml Fair trade product. (n.d.). Retrieved 5 4, 2010, from http://www.globalexchange.org/campaigns/fairtrade/cocoa/ Products produced by Aal Mir . (n.d.). Retrieved 5 4, 2010, from http://www.aalmir.com/Products.aspx?id=2000 Spread of Aal Mirs Business. (n.d.). Retrieved 5 4, 2010, from http://www.made-in-china.com/traderoom/ismaeili